Paddock Pass NFT TRAILER

Project:

The Series 1 Paddock Pass is an invite-only NFT that provides holders with first access to the Celeros Game world. Holders are granted exclusive access to loyalty benefits only available to owners of the first 150 Paddock Passes.

The design of the Paddock Pass had to appeal to a broad range of personas ranging from investors, celebrities, and influencers, to artists, gamers and crypto enthusiasts. It needed to feel exclusive, premium, innovative and differentiate and have a strong identity and elevate SWG from the monotony of the current NFT noise. The design aesthetic was created to feel like it is a device that exists in the real world. Something that sparks the imagination and that could be touched and interacted with, something that is imagined to contain futuristic technology. Something that is beautiful but also has familiar design attributes that communicate near-futurism and the world of racing.